Free calculator
Missed Call Revenue Calculator
Estimate the revenue and profit at risk from missed calls and slow follow-ups. Adjust the assumptions to match your business.
Presets
Presets update lead volume and average job value. Adjust rates below if needed.
Assumption mode
Assumption mode sets default rates for missed calls, close rate, gross margin, and recovery rate.
The number of new calls or inquiries you receive each month.
The percentage of inbound calls you miss or respond to too late.
The percent of leads you normally convert into booked jobs.
The average revenue per booked job or service visit.
Your typical margin after labor and materials.
The percent of missed calls you still save with follow-up.
Your estimate
Missed leads per month
36
Estimated jobs lost per month
11
Revenue at risk (monthly)
$2,160
Profit at risk (monthly)
$1,080
Revenue at risk (annual)
$25,920
Profit at risk (annual)
$12,960
Revenue at risk = leads × missed rate × close rate × average job value × (1 − recovery rate)
Profit at risk = revenue at risk × gross margin
Estimates assume missed calls are lost opportunities. Actual results vary by market, response time, and close rate.
How this missed call calculator works
This calculator estimates lost revenue for service businesses by combining lead volume, missed call rate, close rate, average job value, and recovery rate. It is useful for auto detailing, cleaning services, HVAC/plumbing, real estate, and other local service teams that rely on fast lead response.
What to do after calculating lost revenue
- Track missed calls by source so you can see where high-value leads are being lost.
- Add instant text-back and follow-up scripts to recover more leads during busy hours.
- Use intake templates and response SOPs so every inquiry gets the same fast, consistent handling.
Calculator FAQ
Quick answers to common questions about assumptions, accuracy, and next steps.
Is this calculator exact?+
No. It is a planning estimate based on the assumptions you enter. Use it to spot possible revenue leakage and prioritize fixes, not as a final accounting number.
Which assumption mode should we use?+
Start with Typical, then compare Conservative and Aggressive to see your likely range. If you have real numbers from call logs or CRM reports, enter those directly.
What should we do if our at-risk number is high?+
Focus first on missed-call response, lead ownership, and follow-up automation. Those three changes usually produce the fastest improvement for owner-led teams.