HubSpot pricing (2026)
Paid plans start at $20/mo (Starter), billed per user, so cost scales with crew size.
Pricing verified June 2026
Plans & what each includes
Monthly prices shown; annual billing usually lowers the effective rate. Confirm current numbers on the vendor page before buying — software pricing changes often.
Free CRM
Free
Unlimited users, limited features
Starter
Cheapest paid$20/mo / seat
$15/mo billed annually
1,000 contacts; 2-seat min
Source: HubSpot pricing page.
What it really costs
Real-cost reality
The free CRM is genuinely free and useful for a solo operator, but it caps new accounts at 1,000 contacts and keeps HubSpot branding on emails. Starter is about $20 a seat a month, roughly $15 on annual billing. The real shock is the cliff to Professional, which starts near $890 a month for Marketing Hub plus a mandatory onboarding fee, with no meaningful tier in between.
Watch out for
- The free plan now caps new accounts at 1,000 contacts, down from a much higher old limit
- Marketing contacts are billed separately; exceeding your tier adds overage charges
- The Starter to Professional jump is large, from about $20 a seat to $890-plus a month
- Professional tiers add a mandatory one-time onboarding fee ($1,500 to $3,000)
HubSpot pricing FAQ
How much does HubSpot cost?+
Paid plans start at $20/mo (Starter), billed per user, so cost scales with crew size.
Does HubSpot have a free plan?+
Yes. HubSpot has a free plan with usage limits; paid plans raise those limits and unlock the features the free tier holds back.
Price changes & new deals
We re-check vendor pricing regularly. Get the updates and any tool deals by email.