GoHighLevel pricing (2026)
Paid plans start at $97/mo (Starter).
Pricing verified June 2026
Plans & what each includes
Monthly prices shown; annual billing usually lowers the effective rate. Confirm current numbers on the vendor page before buying — software pricing changes often.
Starter
Cheapest paid$97/mo
$81/mo billed annually
1 account
Unlimited
$297/mo
$248/mo billed annually
Unlimited sub-accounts
Agency Pro (SaaS)
$497/mo
$414/mo billed annually
Unlimited + SaaS mode
Source: GoHighLevel pricing page.
What it really costs
Real-cost reality
The $97 Starter plan is the sticker price, not the spend. Add A2P 10DLC registration and usage-based SMS, email, and AI, and a solo operator who texts clients realistically lands around $130 to $175 a month. Annual billing trims about 17 percent off the subscription, not the usage.
Watch out for
- SMS, email, and AI run on a prepaid wallet billed on top of the plan, so the monthly total moves with usage
- US texting needs A2P 10DLC registration: a one-time brand fee plus a small recurring per-campaign charge
- Rebilling usage to clients at a markup is Agency Pro only ($497). The $297 plan can pass costs through at cost only
- A white-label mobile app is a separate $497 a month add-on on top of Agency Pro
GoHighLevel pricing FAQ
How much does GoHighLevel cost?+
Paid plans start at $97/mo (Starter).
Does GoHighLevel have a free plan?+
No free plan, but GoHighLevel has a 14-day free trial so you can test it before paying.
Is there a free trial of GoHighLevel?+
Yes. GoHighLevel has a 14-day free trial, so you can run it on real jobs before you commit.
Price changes & new deals
We re-check vendor pricing regularly. Get the updates and any tool deals by email.